While there are many competitors of companies like Lululemon, there is only one that can compete with the company on profit margins. Financial analysts at Sterne Agee, for example, feel that stores like Lululemon “suck money from your pocket.” Lululemon employees are engaged in their jobs and often go to Landmark Forum workshops. But does the company’s financial model work?
Athleta
When comparing Athleta to Lululemon, you should know that the latter is more focused on activewear for women. The latter’s offerings are a bit more diverse and cater to a more diverse range of people than Lululemon does. While Lululemon caters to people who practice yoga and Pilates, Athleta focuses more on fitness gear and street clothes for everyday use.
Vuori
If you’ve ever wondered why a brand like Lululemon exists, look no further. Vuori is an Encinitas-based company that makes high-quality athleisure and yoga apparel. The company recently raised $45 million in a Series B round led by New Enterprise Associates. Like Lululemon, Vuori makes comfortable, durable clothing with a slim, tapered fit. While Lululemon is one of the most popular sports clothing companies, Vuori is still a relative newcomer.
Puma
Founded in 1978, Puma is a popular brand for activewear and athleisure apparel. Its prices are affordable, ranging from $40 to $60. Its low prices are the primary reason for its 18.4% sales increase last year, and its double-digit growth in every region. Lululemon, on the other hand, has a high price tag, which makes it difficult to compete with Puma in the same industry.
Stichd
The three ‘L’s in the name “Lululemon” is confusing enough. What is the origin of the brand? And why does the name contain 3 ‘L’s instead of two? Besides being confusing, the brand also has no real meaning. In fact, its permalink just redirects to a page about community events. The CEO of the company has even made late-night jokes about reporters, saying that he’s on Jewish Standard Time!
Cobra Puma Golf
Cobra Puma Golf from LuluLemon is synonymous with great golf clothing. The brand has been a major sponsor of the National Sports Federation of Canada for decades, and in 2014 was named the Official Apparel and Footwear Partner of the Junior Skills Challenge. The logo was adopted for this partnership and is featured prominently on all Team Canada apparel. The brand also sponsors Lexi Thompson, Rickie Fowler, and Bryson DeChambeau.
Nike
While Nike is undoubtedly the most popular athletic brand in the world, companies like Lululemon are catching up fast. Both companies focus on high-quality workout apparel and have received excellent customer feedback. Nike’s brand reputation and consistent quality delivery make it hard to beat. But even with its success, Lululemon does have some advantages over Nike. For one, it’s more affordable. The brand also sells products for a variety of occasions, including the gym. Lululemon’s clothing has a more versatile wardrobe, while Nike tends to be more conservative in its appearance.
