A marketing plan can go a long way in helping your small business succeed. While the average marketing budget for a small business will vary from brand to brand, there are several general guidelines for any small business owner to follow. A realistic budget is one that you can afford to spend, and it also should reflect your business’s overall goals. It is important to translate your goals into specific, SMART goals, such as increasing revenue or increasing sales.
Small Business Marketing Budget
A simple, free marketing budget can be easily developed with the use of a smart spreadsheet. It can show you how much money you should spend on marketing over the course of a year, and it is very useful for any marketer to marshal marketing dollars wisely. Alternatively, you can use a Google Spreadsheet and download the spreadsheets that work best for your business. There is a Google Sheets template gallery that contains many ideas for small business marketing plans.
As with any type of advertising, you should first develop a solid marketing plan. After all, it’s important to know what your target market is and why you’re advertising to them Local Business Marketing. You’ll save time and money by sticking to your plan and not buying expensive ads that you might not use anyway. Whether you choose to invest in traditional marketing or digital advertising, you need a good plan and a budget. Just keep in mind that not all marketing strategies will work for you.